Micro-Certification in Entrepreneurship

In this module, you will expand your understanding of current marketing ideas and learn to draw up profiles of current and potential clients. Key topics covered include:

• Steps in the consumer decision-making process
• Psychological influences on consumer behaviour
• Sociocultural influences of marketing and their repercussions on consumer behaviour
• Three types of consumer decision-making processes

This module covers the strategies used to develop a new product or service. Key topics covered include:

• Steps of the development process
• Product life cycle
• Strong brand attributes
• Branding: What it is and why it’s important

This module covers how to develop pricing strategies that consider perceived value, competitive forces and business objectives. Key topics covered include:

• Pricing approaches and constraints
• Demographic and psychographic factors in pricing
• Unit cost (fixed or variable)
• Break-even point formula

In this module, you will learn to tell the difference between traditional channels, multi-channel distribution and the different types of vertical and horizontal marketing systems. Key topics covered include:

• Distribution channels and actors
• Importance of distribution channels
• Factors that impact channel design

This module covers how to develop advertising and promotional strategies using traditional and emerging communication tools. Key topics covered include:

• Elements of marketing communication
• Promotional programs
• Outbound marketing
• Social media
• Performance metrics

This module explains how to develop strategies to identify and characterize sales perspectives using different prospecting methods. Key topics covered include:

• Why prospecting matters
• Time management

This module explains how to discuss effective presentation techniques, respond to client concerns and close a deal. Key topics covered include:

• Initial contact, presentation and demonstration
• Concerns
• Closing the deal

This module explains how to align your recruitment program with your organization’s strategic objectives. Key topics covered include:

• Recruitment
• Pre-selection
• Interview
• Review
• Decision making
• Follow-up

In this module, you will discuss your role in assessment and training at your business. Key topics covered include:

• Enhancing staff knowledge, skills and efficiency
• Getting up to speed on tech changes, procedures and processes

In this module, you will explore a variety of employee compensation methods and strategies to motivate staff and grow productivity. Key topics covered include:

• Employee recruitment and retention
• Employee recognition
• Internal equity
• Cost management

In this module, you will discuss a range of financial strategies based on your business’s structure in order to ensure financial stability. Key topics covered include:

• Sources of financing
• Basics of business finances

Management accounting aims to provide financial information that facilitates decision making and planning, audits and assessment of your business’s financial performance. Key topics covered include:

• Budget planning
• Types of costs
• Types of ratios
• Business performance

This module explains how to choose an appropriate legal structure for starting or growing your business, as well as the relevant laws that apply. Key topics covered include:

• Legal structures
• Founders’ roles, responsibilities, and obligations
• Contract drafting
• Employment standards legislation
• Consumer protection legislation

This module explains how to review a variety of contracts to assess their validity and ensure all parties’ interests are protected. Key topics covered include:

• Contract wording
• Capacity to contract
• Parties to a contract
• Legislative influences
• Contract drafting